One of the biggest problems most people have with introducing themselves effectively is that they don’t know how!
Think about the last networking events you attended in-person.
Has anyone ever approached you, shoved their business card (or book) in your face, and proceeded to tell you all about themselves and what they can do for you? Some won’t even bother to ask about you in return.
They don’t see the point when there’s a whole room full of people to pitch.
Fortunately, most people wouldn’t pitch us so blatantly in person. However, many new and existing connections pitch us in our social media platform, Messenger, (the private message area for your eyes only).
Messenger, in our social media platforms are full of pitches from new connections.
“Hey, there, I’ve got this great product/service/book and here’s why you should buy it.”
This is not the way to make a good first impression.
In fact, this bad behavior often burns bridges because people are sick of it.
To help identify what will burn bridges, and avoid that outcome, here are 3 mistakes that will kill successful online introductions…
Read the entire article in the MARCH Opal Writers’ Magazine
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Catherine Saykaly-Stevens is a Social Media & Digital Marketing Strategist and a LinkedIn Specialist.
She leads frustrated business owners, speakers, and authors to understand that
‘Social Media LIKES Don’t Pay The Bills!’
Catherine believes that grass will never be greener on the other side.
Grass is greener where you water and maintain it.
I wish I had a time machine because I’d go back ten years and give myself such great writing advice.
I always knew I would write a book one day. I spent years writing the beginnings of books but never finished them. I finally sat down and drafted my first complete manuscript while on maternity leave with my third child. It wasn’t easy to coordinate all three kids’ naps to create moments to write, but I did it. I had my novel drafted and I hoped it was great.
Spoiler alert, it wasn’t.
That amazing book that was exploding in my mind with all of its twists and turns just didn’t come together on the page. I’d been a business executive for twenty years. My grammar and spelling were top notch. But something was missing.
I didn’t give up. I was determined to do my book justice and so I took courses from some of the best writers, editors, and agents in the industry. I volunteered in my local writing community and listened keenly to those who had gone before. I got feedback on my work. I learned and became fascinated with the science behind how words on the page become a story to readers. Finally, my debut Young Adult Fantasy novel, The Fountain, was published and went on to sell thousands of copies and become a Finalist for an Aurora Award, Canada’s premier science fiction and fantasy award.
I was asked to speak, teach, and tour in schools, but I was working around the clock and had to choose between my job as a Vice President, Operations for a products company and taking the leap into ALL THINGS WRITING.
I leaped and I haven’t looked back. But I never could have predicted what would come next.
Writers asked me to read their work.
I shared what I’d learned and their books got better. I became an editor.
Writers then asked me to help them get their newest book projects started and provide them with regular feedback on their drafts, or help them build their author presence.
I discovered that I loved helping them follow their dreams.
That is how I became a Book Coach.
Through the community I had built, I met my first publisher, my publicist, and finally, my wonderful agent. I published two more books. I am now an Author Accelerator Advanced Certified Book Coach and I hear from writers every single day who want to know how they can take their writing to the next level.
And I want to help them all.
That is why I created Wicked Good Fiction Bootcamp. This eight-week digital course, available in March 2021, will include all the best writing advice I share with my book coaching clients, as well as tips from other gurus of the writing industry.
I can’t wait to share this course with writers everywhere and to celebrate, I am teaching a FREE Writing Masterclass that you’re all invited to. In this all-new Masterclass, available in February, I’ll share the three problems most writers have with their manuscripts, offer tips on how to fix them, and share the details of my upcoming Bootcamp.
Writing, like any passion worth pursuing, takes time to learn. But I can help you skip at least part of the learning curve. You have a story to tell and you want to do it well. Taking this Masterclass is your first step to making your next book one that readers will love.
See you there!
by Catherine Saykaly-Stevens
Attending live, local events are an essential part of networking and growing your community. Unfortunately, many people do not use their social media accounts at local events to leverage their reach. Just because your event is in person does not mean you should ignore your social media.
In growing your network, promoting and building others to support them allows you to stand out as someone people want in their network.
Supportive social media event posts are also a way to grow your social credibility and online following quickly.
You are welcome to post anytime once you arrive or during that same day. That’s a good post for you.
What about also promoting the hard working organizers of your event?
Posting about events in the months, weeks, and even days leading up to the event builds energy and expands the event’s reach, giving your local followers some notice, invaluable time to discover the event and even attend themselves. If you begin to post just as you arrive, there’s no time for others to discover it until it’s too late. You help the event organizer by spreading the event’s existence.
And don’t forget: tag your event organizer.
This one will be easy.
Smiling faces tend to pause quick-scrolling-fingers skimming through their social news feeds. So, as you’re meeting old friends and making new friends, post some as-it-happens group photos.
Don’t just snap and post. Tag your colleagues.
And don’t forget: tag your event organizer, as well.
Once your event is over, end with a gratitude post. Thank the event organizer and even use it as an opportunity to leave a review. You will make their day!
And don’t forget: tag them and other attendees, presenters, vendors, speakers, sponsors, and/or the venue.
You are executing 2 strategies:
Think of all the people you’ve tagged who may now like, comment, and share your posts, giving your social accounts more credibility.
In EVERY post, use the event hashtag. If you don’t know what the event hashtag is, then ask the organizer. If the organizer hasn’t created a hashtag yet and you’ve asked them early enough, then you have given them the chance to use an invaluable edge.
Next issue: Why use Hashtags at a live event? We dive deeper into the brilliance of using hashtags.